Kea Case study Essay Example

Kea Case study Essay Example Kea Case study Essay Kea Case study Essay Kea Case Study- Marketing issues and future recommendations Subsequent to my study of Keas case, below Is a brief description of the marketing issues that I have observed and my recommendations for future. 1. Kea has this brand image of low cost modern furniture. Though this brand perception is great for value conscious modern families, this perception might not be helping Kea in gaining greater traction with the high income people. Kea has still not been able to come out completely of Its image as a European brand. Infant some of the challenges that It aced Initially while entering American market Is a testimony to that. Initially when It entered American market, the Sales were relatively low because the furniture and Its dimensions were more appropriate for European customers. Later when it started designing and dimensioning furniture and other accessories per American tastes, the Sales shot up. Therefore it is important for Kea to continue to design its furniture and accessories keeping in view local cultures to be able to effectively meet their needs. Secondly Kikes business model is different from traditional furniture places. One Is expected to pick up these large flat modular furniture boxes at the store, drive them home, inbox them and then assemble the pieces. Now this can be psychologically burdensome for a lot of customers who are not good with assembling and with the tools. This could potentially discourage quite a segment of potential customers. Recommendations: Understand the local demographics and culture more closely to be able to more effectively design the marketing campaigns. Low cost sometimes can create this Image of low quality products. And so I would also commend to Kea to Incorporate strict quality control mechanism with Its suppliers to make sure the quality of its products doesnt go down. I would recommend Kea to highlight in its marketing campaigns both -value as well as quality of Kikes products. Secondly, for the people who may get scared at the very thought of picking up the heavy boxes, unfixing them and then assembling them, my recommendation would be to come up with staggered delivery and assembly options for the customers for an additional cost. Also If Kea can replace written assembly Instructions with DVDs, I hint that would be a very smart move which will bring down the furniture returns and thus improve companys bottom line. 2. While offering low cost good quality furniture is one of the strengths of Kea, it can also lead to concerns and a perception of not long lasting products because of the low prices. And while the cost of the products has been going down consistently primarily as a result of Kea bringing more local suppliers on board, It still depends on European suppliers to meet Its International supply chain obligations. As competition with other low cost furniture tillers becomes fierce, Kea may be at a disadvantage if it continues to source material from Europe. Recommendations: I would recommend Kea to target young demographics and highlight its low cost leadership, good quality and modern attributes In Its marketing campaigns to further reinforce and consolidate Its brand postponing for the long and open up more local manufacturing facilities to lower its dependence on European imports to further drive down its prices as the competition with the other local retailers heats up. Keas has been mainly promoting its products via distribution of product dialogues. And they seem to distribute these within surrounding areas of the store. Now, furniture is a high involvement product in my view and people might be willing to travel some distance to buy if they can it at affordable prices with good quality. Secondly, Kikes products seem to cater to value conscious young modern people and to that segment of the population it doesnt seem to market aggressively enough. This segment of the population is definitely more active on social media on the internet and so if Kea is not using the social media platform more effectively in its advertising forts that would be a problem. They also have not signed up any celebrities to be the brand ambassadors of the products which might not be working out for them. Recommendations: I would therefore recommend that the catalogues be distributed among the target segments (students, young modern value conscious families) in areas little farther from the stores as well. They can take advantage of the college/ university campuses and sporting events to distribute those catalogues to promote their brand. I also recommend incorporating social media marketing campaigns as one of the marketing strategies. Kea could also promote their brand more aggressively in print media and especially in the magazines catering to value conscious modern families and students. And finally they could sign up some celebrities to be brand ambassadors of their products. 4. Kea stores are generally located farther from the main business centers or the population hubs. They are also few in numbers. This may be a problem since they are not conveniently located to encourage people to drive by and check out their products. On top if Kea is also not aggressively marketing to get those people to visit the stores that will sure become a robber in gaining incremental market share. I also observed that Kea faced long lines at times in their stores which the customers are not going to like. Recommendations: My recommendations would be for Kea to sign up more franchises to expand the distribution, build more stores in strategic areas complimenting companys overall business model and strategy. Kea could possibly consider tie-ups with other furniture brands/outlets to increase its reach and presence. Kea should continue to innovate, improve their store designs, expand on the payment methods and integrate more technology to improve its store operations.

Pain and Suffering of animals for Humans Sake Right or Wrong essays

Pain and Suffering of animals for Humans Sake Right or Wrong essays Pain and Suffering of Animals for Humans Sake: When you go out to eat and look at your thick and juicy T-bone steak what do you think about? When you look at that gorgeous mink coat in the department store what is going through your mind? When you here that cigarette smoke causes cancer in lab animals what is the first thing that comes to mind? Chances are that in each of these cases you were not thinking about how the cow suffered while it was being fattened up, ho painful the trap was that caught those mink, or the conditions those lab animals hat to endure to develop that cancer. Most people do not think about these things. However, in this paper, you will be enlightened on the pain and suffering of animals in three different industries and you will also hear from the other side of this issue. First, one of the biggest culprits of animal suffering is the animal food industry. This is an industry in which people have a tendency to block out or ignore the animal mistreatment; this is done by disassociating oneself with the direct harm and ignoring the indirect harm (Harnack 133). A good start under this example in the case of pigs. Normally, pigs are intelligent animals capable of showing affection. They have very good senses of smell, which is why pigs have been used as hunting animals (Coats 31). This normal behavior is disrupted however in the food industry. Pigs are taken to slaughter at about twenty-four weeks of age when they are approximately 220 pounds (Coats 32). Pigs are usually mass-caged into groups that consist of other pigs of the same sex and age. This can cause excessive aggressiveness in the animals due to the stifling of the natural social orders, which are accomplished though mixing (Coats 33). Due to inactivity in cages, pigs become bored and do things such as gnaw on the bars of the cage or on the body parts of other pigs. Factory owners attempt to remedy this by doing thi...

Rewrite my essay Example | Topics and Well Written Essays - 500 words

Rewrite my - Essay Example The first of these is that it may be possible for a project to have a concrete starting point but not a predetermined finishing point. As an example, a project to do with rehabilitating endangered animals has some unplanned risks that could delay the project from being completed. In this situation, no fixed end date would be set because it is possible that the project would yet to be completed. Although the Work Breakdown Structure breaks activities down into more manageable tasks, one downside is that some unforeseen circumstances may arise. Let’s say that a project has many problems through on each stage of execution. During the beginning stage, a project may face the difficulty of trying to fix a broken down car in the middle of the highway. In the next stage, a weather problem could prevent an airplane from landing, which would decrease its fuel. In the final stage, a project may face a problem of dealing with the heath of a newborn animal, and this may delay a project further. Therefore, every project can contain many different perspectives that derive from project management. As was mentioned above, we have now increased our knowledge about the positives and negatives of project management concerning any given problem. This background will assist in understanding all the holdups that occur in project management. In addition to this, also to be discussed are the issues that can harm the objective of a mission statement of a company. Understanding the basics of project management helps companies and employees alike to make decisions based on project management techniques. Forecasting can assist in identifying results in terms of scope, scheduling, price, and quality. In summary, we can say that project management is a problem-solving technique that can be used while carrying out research methodology. The benefits of project management for any simulation are listed below: The planning phase of